About Jeff Webb Varsity Brands
Jeff Webb Varsity Brands is a well-known businessman, author, and entrepreneur from Shelby County, Tennessee. Webb founded Varsity Brands and was its CEO before becoming the International Cheer Union president. The well-known businessman is also senior editor for Human Events’ news and analysis website, based in Washington, D.C.
The Wall Street Journal, Forbes, Entrepreneur, and other prestigious publications have all featured the businessman prominently. He is a best-selling author who has authored several books, including American Restoration: How to Unchain the Great Middle Class.
Webb is a passionate conservationist and philanthropist outside of work. Boating, duck hunting, and one-wheeling are his interests and hobbies.
Current Positions
Webb is the International Cheer Union’s founder and president. The world’s governing body for cheerleading is the International Cheer Union. In 2016, the group was acknowledged as the sport’s global governing body.
The International Cheer Union, also known as Cheer, was founded in 2004. In 2007, the organization’s founder Jeff Webb Varsity Brands, who had previously worked with the National Cheerleaders Association and the Universal Cheerleading Association, was elected president.
More than 7.5 million athletes use Cheer around the world. The company is a proud Association for International Sports for All member under president and founder Webb. The International Cheer Union has obtained international governing entity status as a nonprofit organization. Its goals and objectives are to develop cheerleading as a sport.
Life Events
The senior news editor for the website Human Events is named Webb. Human Events is a long-running news and analysis publication based in Washington, D.C. Its name is derived from the opening clause of the American Declaration of Independence. In 2020, Webb, a business owner, author, and executive joined Human Events as its senior news editor.
Its founders first published Human Events as a print newspaper in 1944. In 2013, it switched to only publishing digitally. Webb co-publishes the website with executive opinion editor Will Chamberlain and serves as its senior news editor.
Co-publisher Webb oversaw Human Events’ 2022 acquisition of The Post Millennial, a Canadian online news publication.
History of His Career on Varsity Brands
Varsity Spirit, the organization’s forerunner founded by Varsity Brands’ founder and former CEO Jeff Webb, was founded in 1974. Varsity Brands, the parent company, now owns Varsity Spirit. Up until 2018, Webb headed Varsity Brands as CEO. After that, he served as chairman of the company until 2020.
Based in Memphis, Tennessee, In terms of cheerleading, dance teams, and performing arts innovation, Varsity Spirit is a world leader. Through its educational camps, competitions, and other events, Varsity Spirit engages with over a million athletes yearly.
Webb resigned from Varsity Spirit and Brands to concentrate on the International Cheer Union and other projects, such as Human Events.
Up until 2020, Herff Jones Webb presided over Herff Jones. The company is heavily involved in elite college and professional sports, including cheerleading, and has its corporate headquarters in Indianapolis, Indiana. It is best known for producing and marketing motivational materials that are achievement-focused and educational recognition products.
In 2014, Webb, the company’s chairman, took over after Varsity Brands bought it the year before.
Academic Background
Jeff Webb Varsity Brands attended the University of Oklahoma, a renowned public research university in Norman, the third-largest city in the so-called Sooner State, located south of Oklahoma City. It was established in 1890 and offered a major university education in a private college environment. The university has three locations in Oklahoma and allows students to study abroad at several foreign campuses.
The University of Oklahoma is where Webb obtained his bachelor’s degree in political science and government. He became a prominent campus leader while a student and worked closely with the school’s cheerleaders. Because of his involvement, he was able to work for the National Cheerleaders Association while still a university student.
Webb continued his involvement with the National Cheerleaders Association after he finished his studies at the University of Oklahoma. His continued work with the association would eventually lead to the start of his business career. He later resigned from the National Cheerleaders Association to found the Universal Cheerleading Association and Varsity Spirit, the forerunner of Varsity Brands.
Involvement with Charities
Jeff Webb, a well-known businessman, author, and thought leader, strongly commits to philanthropy. He has collaborated closely with St. Jude Children’s Research Hospital for over ten years. The St. Jude Children’s Research Hospital is a global leader in understanding, managing, and treating pediatric cancers and other serious diseases.
Additionally, he has contributed significantly to the Special Olympics movement. The largest sports organization in the world is Special Olympics. It provides year-round training and activities for children and adults with disabilities. There are currently more than five million users across more than 170 nations.
Previously, Webb was a steadfast supporter of the Jerry Lewis MDA Labor Day Telethon, which is no longer broadcast. The Muscular Dystrophy Association received much-needed funds thanks to the annual telethon. The nonprofit Muscular Dystrophy Association is still dedicated to helping people with neuromuscular diseases.
Accomplishments
Webb is recognized as having perhaps the greatest impact on the growth and development of cheerleading as a sport. He was also responsible for getting cheerleading recognized as an official Olympic sport. He is still celebrated for having solidified the sport’s global recognition and is still widely regarded as a leader in cheerleading.
The best-selling book American Restoration: How to Unchain the Great Middle Class was written by author Jeff Webb Varsity Brands. The 192-page book details the author’s efforts to make cheerleading an accepted international sport. It also outlines several steps the author believes are necessary to realize the potential of the American middle class.
Individual Interests
Jeff has a variety of interests and hobbies outside of his work as an entrepreneur, author, business executive, and philanthropist. Boating, environmental protection, duck hunting, and one-wheeling are a few of these pastimes and interests.
Father-of-two Webb tries to spend as much time with his loved ones as possible. He was raised in Shelby County, Tennessee, where he was born. He still makes his home in the Volunteer State today, where he and his Labrador Retriever dog reside in Memphis along the Mississippi River.
Jeff Webb Varsity Brands 